In the course of its authentically Italian story Elmar has developed in the extraordinarily and outstandingly normal way that is typical of those who have always had a clear vision of their logic, of the path they must follow. The legs of this journey have marked the growth of a cultural and of a corporate legacy that has founded its reliability on tradition, its distinguishing traits on technological innovation and its vocation on design to blend advanced functions with real emotions. In other words, each arrival has always been a new departure towards unexplored horizons. And this usually happens daily.

Elmar has always wanted, and known how, to enrich its value in a dynamic and clear-cut perspective that is continuously directed to understanding the authentic needs and the distinctive signs of evolving lifestyles.
A very personal company outlook and cultural identity able to anticipate and identify the real aspirations of customers in the best possible way. To offer comfortable settings that effuse a really contemporary charm is the company's objective.
In other words, furniture created for human beings, to comfortably share their most precious resources: space and time.

At the centre of the company’s work one doesn't find the product but the company team: for Elmar, a successful team means a successful product. Once again, at the centre of the company's goals one doesn't find the team but the Customer. The customer as a human being, in a holistic outlook, a person continuously torn between prospects and needs. The company is moved by a rational, harmonious logic based on the positive values of human planning abilities and of the cooperation between individuals.
A clearly Italian tradition, in an authentic Renaissance style. 
Nourished by a contemporary

cultural and ethical logic that is the driving force that constantly re-launches new, possible scenarios and harmoniously recomposes the expressive map of human needs. Just like in an old workshop in Florence – but located in the most contemporary and productive Veneto region – everyone in Elmar has a deep knowledge of his/her work sector following a “natural” logic that is always very close to that of his/her workmates. They all participate in equal terms to the dynamic construction of the culture of innovation that gradually becomes a common - and even human - heritage of the team.

In other words, it becomes solid company tradition: the strength of Elmar's personality lies in its collective, multiform and cohesive substance focused on production. Intuitions, ideas, technologies and design become products. In other words, the designers design, the technical planners plan, the factory workers construct, the agents present and the retailers offer. A network of open relations focused on the Customer.

Customers, Elmar is not simply content to manufacture products, it wants to manufacture simple products. Products that are able to establish a clear and direct relationship with a knowledgeable consumer. In other words, with an individual having his own personal tastes and lifestyle. Design, flexibility, quality, detail, innovation and accessibility all represent just as many expressed values as well as the tangible contents of a dialogue that the Company has always managed to establish with its customers. This is its philosophy and its practice: clear, direct and simple.

But being simple isn’t simple: it requires an effort in terms of design and production as well as controlled steadfastness. This is the ethical practice of the Elmar team, as well as its aesthetic outlook. Simplicity is harmony, the happy balance between form and function that has its fulcrum, its deep meaning, in the human being. Making an intelligent product that provides comfort for the user at the right price is the result of process optimisation. Through a work method that is also a conviction: only things that require effort and time make the effort to last as time goes by.

In view of the approach required and of the solutions that must be offered, design is anything but a simple or indifferent matter. The Elmar team considers the kitchen area to be the most important place in the home because it is dedicated to the dynamics of sharing everyday life. This is how aesthetically refined, technologically advanced collections are born, capable of combining originality, functionality and comfort. The pleasures of the good life and the art and excitement of cooking for yourself and for others blend here in solutions based on quality,

affordability and intelligent beauty.
This is because the kitchen space is a personal area to be experienced – really and in real life – with pleasure.The plainly humanistic design approach developed by the Elmar team offers space scans of everyday life and flexible, customised solutions The team's task is always clear: to satisfy the needs of architecture within architecture: of a network of relations united in a place as special as the kitchen that also has the task of accomplishing all the many functions required by contemporary lifestyles.

A space that really has been designed to create delicious food and to enjoy the intimacy of family life or friendship. Where design takes on the role of a heedful interpreter of technological innovation and of a direct link to humanity and its needs. Nothing could be more mentally and emotionally distant from the cult of the ephemeral. From luxury to real value. A revolution has just come to pass; its effects are here to last.

Each of us wants to live in a harmonious, dynamic and serene domestic space. Elmar knows that real innovation is based on finding out how to satisfy this desire. Nevertheless, its contours change as time goes by: it’s important to know how to interpret the changing relationship between the kitchen and the rest of the home in a really contemporary way. This is how it will be possible to offer constantly updated solutions in terms of perspectives with design traits that result from a high cultural synthesis of design, lifestyles and technology. This is why Elmar has always aimed at the possibility of continuously

reformulating its products. The aim is to achieve a kitchen arrangement capable of creating a harmonious and cosy home space: the most authentic contemporary mood full of unique and personal contents permeated by the widespread quality of the materials and finishes. In other words, this is a place where home has an identity, where you can experience the spontaneity of your lifestyle in a serene and enthusiastic way. Where you can sit at the table with your loved ones and friends, where you can work or do your homework. A kitchen created to turn your life into a comfortable and personal place.

Elmar’s culture and its corporate identity are based on on-going innovation and on the careful and constant pursuit of a superior
quality level.
In this mindset, for the Company, affordability equals design and technology as a topic central to the concept of innovation. Better still, it embodies its highest synthesis, its most virtuous consequence.
Thus, if Man and his concrete needs for good taste, functionality and flexibility have a prominent role in the Company's philosophy even from a cost viewpoint, this persists in the framework of quality materials and

attentive and rigorous solutions that don’t come down to compromise.
At a fair price.
Elmar is in fact constantly working to identify a new level of affordability by investing resources in technology and in the optimisation of processes.
The extension of its range and the flexibility of its solutions are initiatives that go precisely in this direction. This is the happy conclusion of a design effort capable of defining new, complete and functional product lines. Capable, therefore, of satisfying the many expectations of consumers and of meeting the different investment possibilities of them all.

Quality isn’t an abstract concept or a marketing slogan for Elmar; it’s a solid practice cultivated in the course of time and systematised in experience. It’s then transferred into real production processes by its Team and used to select the characteristics of the materials employed to construct
its kitchens. 
The aim is to persistently create high-quality products to satisfy any type of customer request – even for durability. Therefore, quality for Elmar is a deeply-rooted tradition that has become part of its DNA.

A mental habit that is common to the whole Team, a mindset aimed at technological innovation and directed to the pursuit of superior quality with an almost stubborn attitude and a constant production effort that is deeply-rooted and targeted. In fact, to be concretely pursued, quality is a value that requires constant effort. It’s a work practice built through the skills and know-how that have been passionately matured in the course of time. Without improvising: in fact, only those who have been working hard on it for a long time can offer long product life.

For Elmar, the functionality and reliability of its products that are pleasant to live with and can be trusted in the course of time witness to their quality. The Company consciously works to live up to these standards. The European and International certifications received and deserved by the company are also proof of all this. They offer an objective and measurable dimension to Elmar’s attitude towards design and production: a certified one, precisely. This adds further depth and concreteness, even at a technological and process certification level, to the company’s philosophy and approach 

focused on Man - on his central position in terms of his deepest aspirations – and on the product,
even in terms of its durable
reliability.

Elmar designs, manufactures and guarantees its products because they are able to pass any test that wear and tear or man may face them with in the course of time. The warranty duration problem is a false problem. Many kitchen manufacturers loudly announce and advertise in bold print that the warranties on their products last more than ten years without explaining their real contractual terms and conditions. These obsessive messages, inspired by bad communication and by even worse marketing strategies, play on the real needs and feelings of a vast public. In other words, they play on the obvious need for certainties and on the understandable need for guarantees concerning the Customer’s invest-

ment. A Customer who is more than ever and rightly wary and cautious when examining a product and its warranty terms and conditions. Transparency and direct support are Elmar’s answers to the Customer's questions and expectations that are today even more relevant than in the past. The Company really guarantees its products by offering punctual support and assistance that remains reliable in the course of time and goes beyond certain proclamations that are typical of the sector. The Company makes a commitment to after-sales service for its products and offers a guarantee focused on a real relationship with its Customers, based on consistent expertise. And on trustworthiness, towards the product and towards the public.

To project the authentic culture and deep ethics of the Company in a practice that tangibly protects the environment, giving the specific trend of its work method a really global and responsible perspective. These are Elmar’s underlying principles and policies; the Company gradually adopted them during its long production process and has constantly moulded its company philosophy and its design and production methods around them. Each stage of this evolution has confirmed the Company’s authentic interest and its deeply-rooted

desire to listen to the requirements of the modern consumer, a qualified and aware individual. This is how the Company has interpreted the evolution of society and of contemporary lifestyles, combining know-how with the ability to listen to the quality expectations and to the new responsible consumption requirements concerning respect for ecology.
All these problems have been deeply felt by Elmar for a long time now to the extent of becoming part of its tradition with the needs and possibilities that modern life sets before us.

Fully knowing and being serenely aware that the past is capable of shedding light on the present and on the future. This is why the research and development of the Company’s production plan always fully and rigorously follow the most recent regulations and safety procedures concerning eco-sustainability. While fully respecting the ethics and laws of environmental values.